Consumption Patterns of Young Urban Indians
CONSUMERISM - CONSUMPTION - MINDFULNESS - MINIMALISM
This paper was the first part of my Graduation Project to buy or not to buy where I designed a unique study of generative research, with the primary goal of recording and analyzing the consumption patterns of young urban Indians in the category of ‘Personal Consumption’.
In addition, there were a few secondary goals defined for the study - empowering the participants to understand their type of consumption while conducting their own data mapping AND inducing mindfulness of one’s own consumption patterns while participating in the study.
The uniqueness of this paper is that it does not employ traditional research techniques to map consumption, but uses an innovative data mapping method. It also has an unconventional objective of inducing some mindfulness among the participants, to learn about their own consumption patterns. It discusses the findings of the experimental study by drawing insights from the results and also the future scope of study like testing the validity of minimalism as a good counter approach to consumerism. The paper aims to serve the creation of a design solution based on the insights and findings of the experiment. It has potential implications of ensuring a sustainable future for all, while promoting personal well-being through mindfulness in consumption.