Part I : The Audiovisual Experience

As soon as the audience walk into the room, they are encountered by a giant (10ft by16ft) wall, which resembles a cinema hall screen with a projection on it. This is the first part of the entire experience, which is watching a projected audiovisual clip in such an enclosed room. This clip portrays a series of conversations that happen in one’s mind when they go shopping. It reflects a tug of war like situation between mindfulness and mindless- ness in consumption decisions, when one is excited about buying something that attracts them. It is a type motion video with a contrasting visual language for mindfulness and mindlessness; the former being the overpowering, loud and the bold one and the latter being the subtle, calm and persistent one.

The sound element is portrayed as a third dimension of pushy influencers like the salesman and marketting crew. The clip ends with a question - “ to buy or not to buy: what will you do?” - which leaves the audience with a point of introspection.

Part II : The Takeaway Space

After the audience watch the audiovisual projection, another space lights up dramatically on the other side of the room, creating a sense of invitation for them to check it out. This space is designed to display all the takeaway collaterals of the experience. These collaterals are designed in the same design language of the experience and are free to take. The purpose of having this takeaway space is so that the experience feels wholesome, and the audience can take back something tangible as a memoir of the experience.

One of the essential part of the takeaway space is the display of shopping bags with a simple yet strong message printed on them. It portrays the mere excitement one feels by looking at consumer products on store-shelves that speak to our want based desires.