Consumption Patterns of Young Urban Indians

CONSUMERISM - CONSUMPTION - MINDFULNESS - MINIMALISM

This research paper was the first part of my Graduation Project to buy or not to buy where I designed a unique study of generative research, with the primary goal of recording and analyzing the consumption patterns of young urban Indians in the category of ‘Personal Consumption’.

In addition, there were a few secondary goals defined for the study - empowering the participants to understand their type of consumption while conducting their own data mapping AND inducing mindfulness of one’s own consumption patterns while participating in the study.